The company didn't have an “out of the box” solution for new clients. Previous builds were fully custom, there was no easy way of completing projects from start to finish. Tech stack, legal requirements and general UI were, in most cases, similar but there was a need for functionality and “look and feel” customisation to individual client needs.
The company’s Java based back-end was able to handle price changes and updates to the UI, there was no serious need of any major amendments to the core product. We needed to create UI templates for all standard functions (sportsbook apps) and make them responsive.
Each client had a distinctive brand so apart from creating FSB specific visual design system, there needed to be enough room for custom branding, colour schemes, iconography. Both management tools and end-client facing UI needed to be dynamic enough to handle desktop and mobile environments.
Adobe Illustrator, MindManager / Mindjet, Figma, Adobe Photoshop
Sass (scss), service workers, marketing & tracking scripts (social media headers, google & facebook scripts)
Wireframes, prototypes, sketches, personas, user journeys and board presentations